CERASPAÑA/40
Editorial
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EDITORIAL:
SPAIN’S CERAMIC TILE INDUSTRY: A NEW
REALITY
ULTRA-THIN CERAMIC AND OTHER
SPECIAL THICKNESSES
CEVISAMA:
A NEW REALITY
GAME OF TONES
SHOWROOM
NEWS FROM TILE OF SPAIN
TILE STYLE. SPANISH CERAMICS 2018
FRONT COVER PHOTO: BODEGA MONT-
RAS. PHOTO: JOSÉ HEVIA.
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Spain’s ceramic tile industry: a new reality
According to the statistics for this last trial it would seem that we are witnessing a change
in the way the industry is progressing. At last the harsh years that followed the crisis are
starting to be a thing of the past. We are entering a new phase but must remain mindful of
everything we have learned, of the changes that have undoubtedly made us stronger and
more resilient.
will launch this new phase.
has chosen
as its theme this year, referring to a fresh way of
creating architecture that is a world away from the grand commissions and ‘architecture
as a spectacle’ of old. This new way of understanding architecture has been evident in the
projects that have won the Ceramic Awards competition, where the candor and simplicity
of the ceramic are the star of the show, as it were, there being no need for gimmiks.
The new reality requires that players act in consonance with and include elements
such as sustainability – indeed, the number of companies that are adding ultra-thin cera-
mic tiles to their ranges, thus reducing the amount of raw materials and energy consumed
in their manufacturing and the weight involved in transporting them is multiplying rapidly.
In addition, these thin tiles are easier to install, contributing overall to more sustainable
construction.
will be featuring an innovative space built entirely from very thin sheets of
ceramic – a veritable feat of technology. Opposite, stands a design by the winner of the
Graduate Projects category of last year’s
, young Syrian architect Wesam
al Asali, who has created a simple, low-cost housing project demonstrating how ceramic
can be of value to society. Innovation versus tradition, technology versus craftsmanship,
black versus white…with a great greyscale in the middle. Ceramic is undoubtedly the
material that always strikes the right tone for building a new reality
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ISSUE 40 · 2018
EDITED BY ASCER
Spanish Ceramic
Tile Manufacturers´ Association
C/ Ginjols, 3 · 12003 Castellón · Spain
Tel. +34 964 727 200 · Fax +34 964 727 212
Ceraspaña is a free newsletter distributed by ASCER.
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