7
C
the Spanish ceramic tile
industry’s foremost trade fair, is expec-
ting 2018 to be a record edition. In response
to growing demand from exhibitors seeking
space at the upcoming show, Feria Valencia
has made a new pavilion available (6B) and is
doubling its sales and marketing initiatives in
order to recruit more than the 84,000 buyers
who registered as visitors last year.
Manufacturers from Spain’s ceramic tile in-
dustry will be showing fascinating products at
the fair that will appeal to both their custo-
mers in the home market and to the growing
international audience that visits. In 2017,
almost 20% of all professionals who visited
came from outside of Spain.
Tile of Spain – ASCER’s traditional internatio-
nal press conference is once again slated to
take place, where it will present topline figu-
res from the industry together with the sector’s
strategy for the future. It will also be hosting
the
Architecture, Inte-
rior Design and Graduate Projects on Tuesday,
February 6
th
. As in previous years Tile of Spain
has partnered with ICEX Spain Trade and In-
vestment to invite more than 100 journalists
from leading architecture, interior design and
ceramic magazines from all over the world to
visit the show, with the aim of boosting the
Spanish industry’s international business.
PROGRAM OF EVENTS
CEVISAMA has scheduled a number of
events that seek to add value to visitors’ ex-
perience of the fair. These events are targeted
at specifiers and include:
exhibition of architectural and
design projects centered on the use of cera-
mic as a construction material and means of
expression. This year’s theme, ‘Cycles’, allu-
des to a new way of perceiving architecture,
illustrated in different spaces: the University
of Harvard Graduate School of Design (USA)
is creating a space where huge sheets of
ceramic form interlaced arches to fashion a
pergola; Elena Oleza and Louis SIcard, win-
ners of the CEVISAMA, ASCER AND ITC
competition, will be showing their “Celosía”
project, and Wesam Asali, winner of the Gra-
duate Project category of the 2017 Ceramic
Tile Awards, will be showing his “Ceramic
Vault”. As ever, the winning designs from the
Ceramic Awards will be on display along with
projects by students from the Network of Ce-
ramic Studies Departments. Both the Awards
and the Network are ASCER initiatives.
a series of
lectures delivered by high-profile speakers
from the fields of architecture, interior design
and industrial design.
:
the Spanish Ceramic and
Glass Society (SECV) awards this accolade,
which recognizes excellence in research,
development and innovation that comple-
ments and contributes to the development
of Spain’s ceramic tile sector. The awards are
given to companies.
stimulating creativity amongst students of
design, fine art, architecture and engineering
worldwide.
:
A NEW REALITY
The upcoming edition
of Trans-Hitos is themed
“Cycles”.
